Perhaps the most overused word today is Nano. Every single advertisement you see on the tube, on billboards, in magazines and in the newspaper, every second new product which hits the market has a Nano technology attached to it or begins and ends with it. It’s at the tip of everybody’s lips!
A few years back when Apple launched its very first portable mp3 player, I remembered it being one of the coolest gadgets that ever hit the market. A small portable device no bigger than your average mobile phone and yet you could store a few thousand songs in it. Before it came along, you would need to carry around your trusty old portable cd player or if you were one who resisted change, a portable cassette player!
And just when I was getting comfortable with these cool looking white IPODs with its roundish dials, Apple shocked the world with yet another first in the market, the IPOD Nano.
Then LG came along and introduced a flip phone with some NANO technology that prevents bacteria from sticking to the surface of the mobile phone so that you can pass your mobile around for all your buddies to use without contracting some kind of unexplainable skin disease one of your buds may have passed to you from borrowing your mobile phone to call his mom.
The South Korean appliance manufacturer hit it off pretty well with the term NANO that their closest rival from the same country even started to introduce washing machines that wash better thanks to NANO.
Shortly after that the market was flooded with something NANO that promises to improve your life, make you live healthier, prettier or a combination of both. NANO cleans your air, NANO purifies your water. Now you can even wash your face with NANO to make your skin so white that you can go on photo shoots feeling more confident. The list goes on and on. Can you imagine your life in the world today if it wasn’t for NANO? Now you wouldn’t want to sound outdated or unfashionable to be caught red handed using some product that didn’t scream NANO would you? And when I thought the worst was over, last week a television advertisement screamed out NANO toothpaste!
Back in the day, I remember my first encounter with the word NANO. It was a sour throat drop that came complete with its very own catchy jingle and animated advertisement. Come to think of it, wasn’t NANO a candy? How could a term that started its life as a humble food item catch on to become something so popular?
I’m no nuclear scientist or bio chemist but thanks to Google, I pretty much got a chance to understand a little about what the NANO technology.
With my new found knowledge, I reckon it would be profitable for me to come up with a NANO something that would make me a rich fellow and I would have to work again for the rest of my life. Now, what it would be, I wonder. Looks like I got to get cracking soon. I wouldn’t want to let the big corporations earn all that money with NANO would i?
Let me see, what other words that began their lives oh so humbly and grew up tol become superstars in the marketing. What about BIO? Yeah, that’s classic isn’t it? Others include PLASMA, OLED, ION, Platinum, Titanium.
